Today we are going to discuss about MTV channels History. It is the one of the biggest music channels in the world. Today they industry leader in the music business. Now let’s focus on some of the details of MTV.
MTV is a short form of Music Television, it is an American Television channel which is owned by viacom music and entertainment group. The channel is headquartered in New York City, USA. It was launched on August 1, 1981. The purpose of this channel was to host music by VJ’S. In the beginning of this channel they targeted young adults but few years later they started to target teenagers in the world.
MTV have 6 sister Channels in the United States alone. They also partnered or affiliated with the other international music channels.
In February 2015, more than 93 million american householders have MTV channel.
The Original purpose of the MTV is to play music 24 hours a day and 7 days in a week. The original quote of this channel was “You Will Never Look At Music The Same Way Again.” Well the original channel is no longer playing music 24/7. While several of its sister Channels do. Fan of its channel can play their favourite music by voting their favorite song.
At the beginning of this channel MTV refused black artists music. It was created to promote rock music only. But later Michael Jackson Proved that there is no racism in music. First he struggled a lot to feature in this channel but later he cracked the code.
CBS founder forced MTV to promote black music artists music, he said if they don’t want to play black people music then they will unable to play any other record label music on their channel. Because of this pressure they started to play Michael Jackson’s Music Video called Billie Jean in 1983. Then they increased the frequency of this song on this channel.
In the late 80’s, other black music artists were also get promoted on this channel. Artists like LL Cool J. And Prince found their ways to sell more music and get the popularity. These days MTV plays more R&B artists music as well as rap music. They also host their own MTV music award show.
Fans like you and me always support MTV because they always great music on their channel from hip hop to rock, dance to Pop all types of music they play these days.
If you are a fan of MTV channel then might also like this article on top 4 pop music websites in the world.